According to ABI Research, the worldwide pay TV market grew at a steady pace in 2012 generating $238 billion by end-of-year, up from $223 billion in 2011. The global pay TV market is expected to generate $304 billion in 2018 with a CAGR of 4%.
Globally, telco IPTV is gaining market share year-over-year while other pay TV platforms are slowly contracting. IPTV service revenue market share increased from 10% in 2011 to 11.5% in 2012. Telco IPTV market share is expected to increase to 18% in 2018, to generate $53 billion in revenue.
Service revenue contributions from cable TV are mixed. The Asia-Pacific region saw service revenue growth from increases in subscriptions, but cable operators in North America are experiencing a decline in service revenue because of a contracting subscriber base. Cable TV market share dropped to 47% in 2012 from 48.5% in 2011 while satellite TV market share dropped around 1%.