According to Motorola Mobility‘s “2011 Motorola Mobility Media Engagement Barometer,” consumer interest in social media connectivity and demand for “anytime, anywhere” entertainment is shifting the traditional TV viewing experience. The global study indicates that:
- Online engagement and social TV, mobile TV, personal cloud services, and home automation are redefining the home ecosystem.
- Digital entertainment and social media enhance the traditional TV experience.
- New forms of entertainment and connected services create additional revenue streams and opportunities to strengthen the customer relationship.
“Consumers are constantly connected — and they want ubiquitous access to their content and communities,” said John Burke, senior vice president and general manager, Converged Experiences, Motorola Mobility, in a statement. “They don’t care about the technology to make all of this happen; they simply want it to work and expect it to fit into their daily routines.”